instagram: @faidstore
79 George Street, The Rocks
Sydney NSW 2000

Faid is a new, collaborative destination that is making you think twice about how and where you shop. Established in The Rocks, an iconic destination with views of the Harbour Bridge and Opera House, Faid is home to some of the most exciting emerging Australian-designed fashion, beauty and homewares brands. Thoughtfully curated and staffed by designers themselves, Faid invites visitors to learn, touch and explore.


Jess (Left), Tessa (Middle) & Kathryn (Right)

Behind Faid are three designers, who share the same goals, ambition and vision; to support, encourage and grow the emerging brands of Australia. Jessica Speers and Kathryn Cowle are the design duo behind the locally made fashion label, Cedar & Onyx. In 2018 they met their store mate and designer/maker of Boehm intimates, Tessa Boehm. Faid has been a natural progression of the friendship and passion between these designers. Having experienced firsthand the difficultly of starting and growing a fashion business, the founders realised that there was a need for a place, a family, where designers could come together to share ideas, experiences and to collaborate on bringing audiences the best of what emerging Australian designers have to offer.

Jess and Kathryn established high-end womenswear label, Cedar & Onyx, in 2017. Having met at university and becoming fast friends, they starting talking about collaborating on a label soon after. Sharing similar design aesthetics, Jess and Kathryn, decided to make the bold and daunting plunge into business; a choice that saw a passion for business, creating, and connecting with like-minded emerging brands flourish and grow.

Tessa Boehm has always had a love for sewing. Growing up she was fascinated by her grandmother’s sewing room and quickly became a skilled seamstress herself. In 2017 Tessa launched lingerie label, Boehm Intimates, 5 years after losing her Mum to breast cancer. Tessa’s goal has always been to empower and support women, Faid is a continuation of this dream.

Faid isn’t just a store or a business; it’s a family. It was built by family (quite literally) for family; by designers for designers. The integrity of Faid is to encourage good Australian design and to have a collective platform to share these designs with local and international audiences.

If you are in Sydney or are planning to come & visit. Pop in for a visit. Boehm Intimates has an exclusive Faid only range in store.